The Future Of Performance Marketing Software
The Future Of Performance Marketing Software
Blog Article
Best Affiliate Tracking Tools for Performance Marketers
Best Affiliate Tracking Tools for Performance Marketers help you monitor your return on investment (ROI) by delivering accurate sales and conversion data. These tools also include features like graphical monitoring and link cloaking, which can increase the effectiveness of your marketing campaigns.
These software solutions enable you to conveniently monitor ad campaign metrics from one dashboard. They also provide flexible commission structures and fraud protection features.
Voluum
Voluum is a smart affiliate tracker that lets marketers optimize performance and scale up their ad campaigns. It features a comprehensive tracking system that allows users to monitor the performance of their native, display, push, email, search, and video ads. It also offers detailed analytics and real-time reporting.
The platform also supports multiple traffic sources and has a number of templates that help streamline the setup process. Its API integration makes it easy to sync costs and fetch campaign statuses. It also includes an anti-fraud solution that scans traffic to identify suspicious patterns of non-human behavior.
Additionally, it allows for seamless migrations from other affiliate networks and has a robust network of partners, including ROIads and Ringba. This feature can be particularly useful for businesses that are looking to expand their global reach. In addition, the platform offers several pricing options based on the user’s specific requirements. This can make it a more affordable choice than other affiliate tracking tools.
Appsflyer
Appsflyer is a powerful mobile attribution and marketing analytics platform that helps marketers drive measurable growth and gain a competitive edge. Its suite of tools and support resources offer a complete solution for tackling mobile marketing challenges, including increasing ad performance, improving user acquisition, and achieving business goals.
It provides a deep understanding of users and the effectiveness of your campaigns, enabling you to make informed decisions based on data. It also prioritises customer privacy and fights fraud, making it a great choice for forward-thinking teams.
Its attribution capabilities are a key feature that help you measure the ROI of your campaigns and identify which media sources are driving the most conversions. The platform offers a free Zero plan with deep linking and user engagement features, but some of its more useful premium add-ons are only available on paid plans. This is a drawback for some businesses, but the company is working on improving this.
TrackingDesk
TrackingDesk is an affiliate software solution that includes tracking functionality for data attribution. Its platform focuses on helping clients automate their business processes, reduce time spent on ad tracking and commission attributing, and improve performance across multiple channels. It also allows clients to focus on more strategic projects.
The platform offers a 14-day free trial and provides access to core campaign tracking functionality, clicks, links, PPC, pixel and ad performance, and landing page builder. Its affiliate recruitment and onboarding capabilities help clients increase the number of potential partners.
The TikTok Ads analytics platform offers a variety of integrations, including prebuilt templates for top affiliate networks and Zapier, enabling clients to easily connect their platforms. Its user-friendly interface makes it easy for users to manage and monitor campaign performance. It is a valuable tool for marketers looking to save time and increase profits. It also offers a flexible commission structure and one-click bulk auto-affiliate payouts. Tapfiliate also offers support in multiple formats, including phone, email, and live chat.
Partnero
Partnero is a comprehensive platform that empowers businesses of all sizes to cultivate and manage lucrative partnerships. It automates many manual tasks and integrates with existing tech stacks, providing a seamless workflow. It also enables timely and integrated payouts to affiliates and influencers.
It can help you build and track a fully bespoke affiliate, referral, and newsletter referral program tailored to your business’s needs. Easily customize commission models, rewards, tracking links, landing pages, and triggers. Create a unified experience for your partners with a modern, white-labeled partner portal. Offer advanced incentives like goal-based rewards, performance bonuses, and store credit.
Streamline payout processes with PayPal or Wise integrations and automatic payout reminders. Easily add new partners through unique join links and provide them with their own customized tracking IDs for more precise campaign monitoring. Partners can also access their own white-labeled dashboard with real-time performance data, and receive their earnings and progress in a single click.